CHERVON Group acquires FLEX Scandinavia AB

A strategic step to strengthen the FLEX and EGO brands

Steinheim, May 2024: FLEX-Verwaltungs GmbH & Co KG acquires the former FLEX Scandinavia AB from the Ahlsell Group with effect from June 1, 2024. This strategic acquisition marks another milestone in CHERVON's history and underlines the Group's continued commitment to growth, innovation and providing best-in-class solutions to its customers worldwide.

With this acquisition, the CHERVON Group expands its presence primarily in the Swedish and Scandinavian markets and strengthens its position as one of the leading suppliers in the power tool and outdoor power equipment industries. FLEX Scandinavia AB, with an excellent reputation for quality and customer experience, has for years shared the values and vision for the FLEX and EGO brands of the CHERVON Group, making this acquisition an ideal step towards joint future success. Karlstad will remain the headquarters for future expansion in Sweden.

 A strategic step to strengthen the FLEX and EGO brands

By integrating FLEX Scandinavia AB into the CHERVON Group's global network for the FLEX and EGO brands, the company will be able to extend its reach, improve the efficiency of its supply chain and bring new products to market even faster.

The use of a common infrastructure in Sweden enables synergy effects that will lead to sustainable growth of all brands within the CHERVON Group.

Commitment to quality and customer satisfaction

The acquisition of FLEX Scandinavia AB is in line with both brands' commitment to maintaining the highest quality standards and continuously improving customer experience. Professionals can look forward to a growing selection of high-quality power tools and cordless garden equipment tailored to their needs. An in-house repair workshop and a large warehouse with its own repair service also increase service and product availability.

The acquisition of FLEX Scandinavia AB is a significant step forward that strengthens the FLEX and EGO brands – and further underlines the growth of the CHERVON Group.



For the FLEX brand, headquartered in Steinheim/Murr in southern Germany, the professional craftsman is the benchmark. For this reason, the leading manufacturer of power tools has been going where the tools are used for over 100 years: on construction sites, in workshops and factory halls.

EGO develops and produces a comprehensive range of cordless garden tools - from lawn mowers to hand-held tools, including brush cutters, hedge trimmers, chainsaws, leaf blowers and snow blowers.

Founded in 1994 and headquartered in Nanjing, China, the CHERVON Group is a leading global supplier of power tools and outdoor equipment. The value chain includes research and development, procurement, manufacturing, testing, marketing, sales and after-sales service of high-quality innovative solutions.

As part of the CHERVON Group, the two brands FLEX and EGO are an important part of a global group and benefit from the worldwide innovation and production network.

About Ahlsell

Ahlsell is the leading Nordic distributor of installation products, tools and supplies addressing installers, contractors, facility managers, industry, energy companies and the public sector.

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About FLEX

For FLEX-Elektrowerkzeuge GmbH, based in the south German town of Steinheim/Murr, the craftsman comes first. For this reason, this renowned power tools manufacturer has for over 90 years been going to wherever these are used: Building sites, workshops and factories. Continuous dialogue and many years of experience mean that FLEX is constantly coming up with new and innovative solutions that ensure better and more economical working. In 2022, FLEX won the "TOP 100 Innovator" award as one of the most innovative companies in the German SME sector, and was named a "Top Company" among employers by kununu. FLEX products have already received many awards, including the Plus X Award 2020, 2019 & 2014, and the Red Dot Design Award 2018 & 2014, and the 'Designpreis Deutschland' 2011 and the IF product design award 2011. FLEX currently employs 340 people and sells its products via a global network of trade vendors. More information is available at

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